Dicazo Institute

What is Motion Graphics? Motion graphic design is a subset of graphic design in that it uses graphic design principles in a filmmaking or video production context (or other temporally evolving visual media) through the use of animation or filmic techniques. Examples include the kinetic typography and graphics used in film and television opening sequences and the spinning, three-dimensional station identification logos of some television channels. The art form has been around for decades and has advanced in technical sophistication over time. A motion graphic designer may be a person trained in traditional graphic design who has learned to integrate additional elements into their existing skill set of design knowledge, though motion designers can also come from filmmaking or animation backgrounds, and may use tools or training from those fields as well. Motion graphic design is often used in the film industry. Openings to movies, television shows, and news programs can ...

What is marketing communications? Marketing Communication refers to the means adopted by the companies to convey messages about the products and the brands they sell, either directly or indirectly to the customers with the intention to persuade them to purchase. Marketing communications include advertising , promotions , sales, branding , and online promotion . The process allows the public to know or understand a brand. Successful branding involves targeting audiences who appreciate the organization's marketing program. How do marketing communications work? Marketing communications include advertising , promotions, sales, branding, and online promotion. The process allows the public to know or understand a brand. ... The marketing plan identifies key opportunities, threats, weaknesses, and strengths, sets objectives, and develops an action plan to achieve marketing goals. What are the marketing communication activities? Marketing communication includes adv...

Whether you’re creating a 3D printing business or simply have a hint of an idea that could change the world, crowdsourcing platforms can help your business and your project virtually from start to finish: from growing your idea to getting your funding, from design to notoriety. Today, we give you a guide of the 15 best crowdsourcing platforms for product design – from idea to realization. Introduction Whether you’re creating a 3D printing business or simply have a hint of an idea that could change the world, crowdsourcing platforms can help your business and your project virtually from start to finish: from growing your idea to getting your funding, from design to notoriety. Today, we give you a guide of the 15 best crowdsourcing platforms for product design – from idea to realization. Afterward, all you’ll have to do is hop onto our website and 3D print your first prototype! Let’s see what is crowdsourcing and how these crowdsourcing sites can help your business. What is ...

 The packaging is the science, art, and technology of enclosing or protecting products for distribution, storage, sale, and use. What is product packaging ? The packaging is the science, art , and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of designing , evaluating, and producing packages . Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end-use. Packaging contains, protects, preserves, transports, informs and sells. In many countries, it is fully integrated into government, business, institutional , industrial, and personal use. Packaging types Packaging may be of several different types. For example, a transport package or distribution package can be the shipping container used to ship, store, and handle the product or inner packages. Some identify a consumer package as one which is directed toward a consumer or hous...

What is Material Design? Material Design (codenamed Quantum Paper) is a design language that Google developed in 2014. Expanding on the "card" motifs that debuted in Google Now, Material Design uses more grid-based layouts , responsive animations and transitions, padding , and depth effects such as lighting and shadows . Material Design is an Android -oriented design language created by Google, supporting onscreen touch experiences via cue-rich features and natural motions that mimic real-world objects. Designers optimize users’ experience with 3D effects , realistic lighting and animation features in immersive, platform-consistent GUIs. Google announced Material Design on June 25, 2014, at the 2014 Google I/O conference. As of 2019, most of Google's mobile applications for Android had applied the new design language , including  Gmail ,  YouTube ,  Google Drive ,  Google Docs, Sheets and Slides ,  Google Maps , all of the Google Play-brand...

Aesthetic Design Aesthetic design is influencing how people think and feel. It influences how much pleasure we feel from the product. Aesthetic design affects our long-term attitude about products and even people. Aesthetic design matters not only to make the first impression, but also to keep strengthening the bond with the user. What is Aesthetics? Aesthetics is the philosophical study of beauty and taste. The term stems from the Greek word “aisthetikos,” meaning “of sense perception,” and is related to the study of sensory values. In design , aesthetics refers to the visual attractiveness of a product. Studies have proven that creating good aesthetics in a product leads to better usability and user experience . An aesthetic in a work of graphic design refers to a style or approach that is achieved in the overall “look” of the piece, using the elements that make up the design as the variables you alter/adjust in order to get this look. So, for example, you may be laying...

European Design Award The European Design Awards , also known as the ED-Awards , are annual awards presented to European designers for outstanding work in the communication design field. The ED-Awards is a joint initiative of design magazines from across Europe and endorsed by the International Council of Design. The ED-Awards are judged by a panel of representatives (journalists and design critics) from fifteen European design magazines, while the winning submissions are featured in the ED-Awards Catalogue. The ED-Awards is different from other design awards schemes in that the jury is not made up of designers, but of design journalists and critics – people who see and judge work for a living. Furthermore, since the ED-Awards organization is made up of design magazines, it provides an opportunity for everyone submitting work, to have it featured in a number of these media. A lot of stories and articles are created through the submitted work every year. Categories There a...

Concept art is developed through several iterations. What is Concept Art ? Concept art is a form of illustration used to convey an idea for use in films, video games, animation, comic books, or other media before it is put into the final product. Concept art usually refers to world-building artwork used to inspire the development of media products, and is not the same as visual development art or concept design , though all three are often confused. Concept art is developed through several iterations. Multiple solutions are explored before settling on the final design . Concept art is not only used to develop the work but also to show the project's progress to directors, clients, and investors. Once the development of the work is complete, concept art may be reworked and used for advertisin g materials. Materials Concept art has embraced the use of digital technology. Raster graphics editors for digital painting have become more easily available, as well as hard...

Motion Graphic Design Motion graphic design is a subset of graphic design in that it uses graphic design principles in a filmmaking or video production context through the use of animation or filmic techniques. Examples include the kinetic typography and graphics used in film and television opening sequences and the spinning, three-dimensional station identification logos of some television channels. The art form has been around for decades and has advanced in technical sophistication over time. Motion graphics take a variety of forms. While some are entirely animated, others incorporate live-action video and/or photography . The latter may include animation overlays, such as data visualizations, icons, illustrations , and explanatory text used to complement and enhance audiences' understanding of the content. What is the difference between graphic design and motion graphics ? Motion Graphics is an animated graphic design , whereas Visual Effects combines existing...

What is User Interface (UI) Design ? User interface (UI) design is the process of making interfaces in software or computerized devices with a focus on looks or style. Designers aim to create designs users will find easy to use and pleasurable. UI design typically refers to graphical user interfaces but also includes others, such as voice-controlled ones. User interface design or user interface engineering is the design of user interfaces for machines and software, such as computers, home appliances, mobile devices, and other electronic devices, with the focus on maximizing usability and the user experience . What is UI and UX designing ? UX design refers to user experience design , while UI design stands for user interface design . Both of these are crucial to an IT product and need to work closely together. Despite being very integral to each other, the roles themselves are quite different, involving distinct processes. Does UI designer need to code? No. You don...

Digital signage is a sub-segment of signage. About  Signage   Digital signage is a sub-segment of signage. Digital signs use technologies such as LCD, LED and Projection to display content such as digital images , video, streaming media, and information. ... So, in summary, digital signage consists of any size screen displaying any type of content for any reason. Signage systems are visually oriented information systems, consisting of signs, maps, arrows, color-codings systems, pictograms, and different typographic elements. ... The act of following a signage system is known as wayfinding, way signing, or signposting. So, what exactly is signage? Signage is generally defined as any kind of graphic display intended to convey information to an audience. Signage is the design or use of signs and symbols to communicate a message to a specific group, usually for the purpose of marketing or a kind of advocacy. Signage also means signs collectively or being consider...

What is User Experience ( UX ) Design ? User experience (UX) focuses on having a deep understanding of users, what they need, what they value, their abilities, and also their limitations.  It also takes into account the business goals and objectives of the group managing the project. UX best practices promote improving the quality of the user’s interaction with and perceptions of your product and any related services. Factors that Influence UX We note that in order for there to be meaningful and valuable user experience , information must be: Useful : Your content should be original and fulfill a need Usable : Site must be easy to use Desirable : Image, identity, brand , and other design elements are used to evoke emotion and appreciation Findable : Content needs to be navigable and locatable onsite and offsite Accessible : Content needs to be accessible to people with disabilities Credible : Users must trust and believe what you tell them. Do UX designers need...

What is Experiential Graphic Design ? Experiential graphic design involves the orchestration of typography , color, imagery , form, technology, and, especially, content to create environments that communicate. Examples of experiential graphic design include wayfinding systems, architectural graphics , signage and sign programs, exhibit design , retail design , and themed or branded spaces. Increasingly, experiential graphic design involves the use of digital technologies and systems that present dynamic content through motion graphics and make possible rich interactions between a user in a place and the information being provided. Operating at the intersection of communications and the built environment, the field embraces a wide range of disciplines including graphic design , architectural, interior, landscape, digital , and industrial design. The history of the field, also called “environmental graphic design ,” is rooted in the earliest forms of graphic communications...

What is Infographic Design ? Infographics (a clipped compound of "information" and " graphics ") are graphic visual representations of information, data, or knowledge intended to present information quickly and clearly. They can improve cognition by utilizing graphics to enhance the human visual system's ability to see patterns and trends. Similar pursuits are information visualization, data visualization, statistical graphics , information design , or information architecture. What makes a good infographic design ? A Targeted Audience As with any piece of content, if you want your infographic to be a success then you need to create one for your target audience. When coming up with the concept, do your research and find out what your audience likes, so that you can create an infographic that they will just have to share because it's so on-point with their thoughts. A Compelling Theme Your theme is essentially your story and it needs to ...