What is User Experience (UX) Design?


What is User Experience (UX) Design?

User experience (UX) focuses on having a deep understanding of users, what they need, what they value, their abilities, and also their limitations.  It also takes into account the business goals and objectives of the group managing the project. UX best practices promote improving the quality of the user’s interaction with and perceptions of your product and any related services.

Factors that Influence UX

We note that in order for there to be meaningful and valuable user experience, information must be:
Useful: Your content should be original and fulfill a need
Usable: Site must be easy to use
Desirable: Image, identity, brand, and other design elements are used to evoke emotion and appreciation
Findable: Content needs to be navigable and locatable onsite and offsite
Accessible: Content needs to be accessible to people with disabilities
Credible: Users must trust and believe what you tell them.

Do UX designers need to code?

UX designers don't necessarily need to code at an expert level, but it's ideal for one to learn enough to establish an understanding and appreciation.
There’s really no reason not to at least learn some basic HTML and CSS. And with frameworks such as Twitter Bootstrap, being able to prototype a responsive design becomes achievable. Additionally, as libraries like jQuery become more refined and robust, the learning curve to adding transitions, animations, and other interactions to your repertoire is much less steep than it once was.

What skills are needed for UX design?

10 must-have skills for UX designers

  1. UX research
  2. Collaboration
  3. Wireframing and UI prototyping
  4. UX writing
  5. Visual communication
  6. User empathy
  7. Interaction design
  8. Coding
  9. Analytics
  10. Communication skills

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