What is Infographic Design?

What is Infographic Design?

Infographics (a clipped compound of "information" and "graphics") are graphic visual representations of information, data, or knowledge intended to present information quickly and clearly. They can improve cognition by utilizing graphics to enhance the human visual system's ability to see patterns and trends. Similar pursuits are information visualization, data visualization, statistical graphics, information design, or information architecture.

What makes a good infographic design?

  1. A Targeted Audience

As with any piece of content, if you want your infographic to be a success then you need to create one for your target audience. When coming up with the concept, do your research and find out what your audience likes, so that you can create an infographic that they will just have to share because it's so on-point with their thoughts.

  1. A Compelling Theme

Your theme is essentially your story and it needs to correlate with your brand, as your infographic will become another footprint in your content marketing journey.

  1. Actionable Data

Actionable Data is to find the right data for your infographic, and this should be a heavy focus throughout. Don't just create one because you think it looks cool. For people to want to share it, it needs to feature stats that will back up your case. The key here is to find stats that will help prove to your audience that your product or service is the solution that they need in their life.

  1. Awesome Graphics

This is an obvious point to make, but your infographic has to look good! The graphics you use within it will help guide the viewer through the story, and if you haven't put much effort into it then you'll never see any shares. If you don't have an in-house design team then think about outsourcing your infographic, because this is too important not to get right.

  1. Powerful Copy

The copy of your infographic is just as important! If you want to share it on social then you need to come up with powerful headlines to really convey the message. Your headline needs to be strong so that people will be compelled to share it. Keep it simple.

What are the types of infographics?

9 of the most popular types of infographics are:

  1. Statistical infographics.
  2. Informational infographics.
  3. Timeline infographics.
  4. Process infographics.
  5. Geographic infographics.
  6. Comparison infographics.
  7. Hierarchical infographics.
  8. List infographics.

What is the best software to make infographics?

Infographic software is a set of tools to create an infographic from the pre-designed templates generally. The user just has to put the relevant content and it gets ready in few minutes.

List of best Infographic Maker software

  1. Canva
  2. Piktochart
  3. Easel.ly
  4. Visme
  5. Venngage
  6. Infogram
  7. Genial.ly
  8. Adobe Spark
  9. Creately
  10. BeFunky
  11. Biteable
  12. Lucidpress

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