What is Experiential Graphic Design? / Experiential Graphic Design

What is Experiential Graphic Design?

Experiential graphic design involves the orchestration of typography, color, imagery, form, technology, and, especially, content to create environments that communicate.

Examples of experiential graphic design include wayfinding systems, architectural graphics, signage and sign programs, exhibit design, retail design, and themed or branded spaces. Increasingly, experiential graphic design involves the use of digital technologies and systems that present dynamic content through motion graphics and make possible rich interactions between a user in a place and the information being provided.

Operating at the intersection of communications and the built environment, the field embraces a wide range of disciplines including graphic design, architectural, interior, landscape, digital, and industrial design.

The history of the field, also called “environmental graphic design,” is rooted in the earliest forms of graphic communications such as cave paintings and examples of  “environments that communicate” can be seen in the use of hieroglyphics in ancient temples, the stained glass of cathedrals and in today’s hyper-communicative places such as the Ginza district of Tokyo and New York City’s Times Square.

What does an experiential designer do?

Experiential design is an incredibly broad term that encompasses several disciplines, but it is essentially the art and science of shaping the customer experience. Whenever someone interacts with your product or service, he or she forms an impression. Good experiential design influences this impression.

What is Segd?

SEGD - The Society for Experiential Graphic Design

We are a non-profit professional association. We are the global, multidisciplinary community of professionals who plan, design, and build experiences that connect people to place.