Digital signage is a sub-segment of signage.
Digital signage is a sub-segment of signage. Digital signs use technologies such as LCD, LED and Projection to display content such as
digital images, video, streaming media, and information. ... So, in summary,
digital signage consists of any size screen displaying any type of content for any reason.
Signage systems are visually oriented information systems, consisting of signs, maps, arrows,
color-codings systems, pictograms, and different typographic elements. ... The act of following a signage system is known as wayfinding, way signing, or signposting.
So, what exactly is signage? Signage is generally defined as any kind of
graphic display intended to convey information to an audience.
Signage is the design or use of signs and
symbols to communicate a message to a specific group, usually for the purpose of
marketing or a kind of advocacy.
Signage also means signs collectively or being considered as a group.
Signs are any kind of
visual graphics created to display information to a particular audience. This is typically manifested in the form of wayfinding information in places such as streets or on the inside and outside buildings. Signs vary in form and size based on location and intent, from more expansive
banners,
billboards, and murals, to smaller street signs, street name signs, sandwich boards, and lawn signs. Newer signs may also use digital or electronic displays.
Firstly, signs are often used for
advertising and marketing by companies or organizations. While advertising hoardings may initially present themselves as the obvious solution for companies, there are other signs that can be used for this purpose. Other outdoor signage solutions and building wraps are an alternative and successful way to
advertise a brand. Wide-format printing has progressed to a point where large vivid outdoor prints can be put almost anywhere!
2) Entice Customers
Relatedly, retail signs & shop signs (both inside and out) can attract business to a company. Also, to entice customers from the outside, window displays can be successful at creating curiosity and encouraging customers to venture inside. Business signs let people know they’re in the right place. More importantly, if the sign maker has put the quality of production center in their thinking, business signage can create a great first impression of your business before a single door has been opened or greeting made.
3) Recognition
Quite simply, signs are often
designed to help individuals recognize or identify a place or brand. For instance, signs help us to identify which restroom to use. In terms of brand identity, Coca-Cola and Starbucks have become instantly over the years and recognizable high street signs as part of their marketing strategy. Chains and franchises will use similar shop fronts to build brand recognition throughout their locations.
4) Wayfinding & Directional Signs
Directional signs are necessary for vast locations such as shopping malls, hospitals, and corporations. With these building signs, visitors or customers are less likely to get lost which helps to avoid a situation that could reflect badly on the business. Directional
signage can also be useful for large scales outdoor events such as festivals or places where there are multiple buildings or entrances.
5) Health & Safety Signs
Health and safety signs are one of the main means of communicating health and safety information. They can be found in places such as workplaces, nurseries,
schools, and offices. Signs provide information and warnings about hazards or threats which are essential to safety.
6) Appearance
Finally, not all signage necessarily serves an overt purpose! Sometimes a sign may be used simply to enhance the overall appearance of a space or its surroundings. We’ve even created signage using wall murals – with no objectives of
advertising.
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